Google Ads Case Study for iVaid

Overview

iVaid Projects Private Limited (ivaid.in) is one of the leading names, engaged in offering effective B2C , B2B home services like Construction, CCTV installation & Electricals, Project Management and Pest Control Service.

In March 2019, Ivaid projects private limited offered me to manage their Google Ads Account. As they were pretty aware of my work as I worked for them in past.

Challenges:

Previous Google Ads Manager was managing their account with 100-130 keywords in single campaign with single ad group and single landing page with average 4.3 Quality score.

Strategy and Solution

• Keyword research and planning.
• Created separate campaigns for each service.
• Built new landing pages for each service.