Overview
Over a 90-day Google Ads Search campaign, we generated 125 qualified export leads for a B2B chemical company marketing Basic Dyes, Vat Dyes, Solvent Dyes, and Food Colours to manufacturers worldwide. The account was rebuilt for high-intent demand capture with improved tracking, stronger export-focused messaging, and a country-wise structure — resulting in ₹229K spend, ₹1.84K cost/lead, ₹96.20 Avg. CPC, and a 2.27% conversion rate.
Google Ads Snapshot (Oct–Dec 2025)
- Avg. CPC: ₹96.20
- Conversions: 125
- Cost / conv: ₹1.84K
- Total Cost: ₹229K
- Clicks: 2.38K
- Conv. rate: 2.27%
Campaign Overview
A Google Ads Search campaign focused on driving qualified export inquiries (Calls, Form Submissions, WhatsApp) for a dyes & pigments exporter targeting manufacturers and importers worldwide. The offer set included Basic Dyes, Vat Dyes, Solvent Dyes, and Food Colours, positioned for bulk export demand.
Objectives
- Increase qualified export inquiries
- Expand global reach / capture new markets
- Improve lead quality / reduce junk leads
Strategy
- Account restructure: Built separate campaigns by country and organized ad groups by product category for tighter relevance and cleaner optimization.
- Keyword optimization: Mostly Phrase + Exact match for high-intent demand, backed by heavy negative keyword lists to cut irrelevant traffic.
- Ad copy refinement: Launched a refreshed RSA structure with more headlines, stronger “manufacturer / export / bulk” hooks, and strong CTAs (Get Quote / WhatsApp / Call).
- Dynamic relevance: Used Dynamic Keyword Insertion in headlines where appropriate to lift relevance and CTR.
- Landing page improvements: Improved page speed, strengthened B2B / export credibility messaging, added product sections, and optimized CTA placement (Call / WhatsApp / Form).
- Conversion & bidding: Fixed conversion tracking, started with Maximize Clicks, then switched to Maximize Conversions once signal quality was stable.
- Assets / extensions: Used key assets like Call, WhatsApp Chat, Images, Sitelinks, and Callouts.
- Geo focus: Targeted EU, US, Middle East, and Asia (excluding India, Pakistan, Sri Lanka, Bangladesh, and China) to align with export priorities.
Results
- 125 conversions (qualified export leads) in 90 days (Oct–Dec 2025)
- ₹229K total spend
- ₹1.84K cost per lead (Cost/conv.)
- ₹96.20 Avg. CPC
- 2.38K clicks
- 2.27% conversion rate
Highlights
- Tracking fixed → conversion data became reliable
- Higher lead quality with better-intent traffic from phrase/exact + negatives
- Better CTR from the new RSA + DKI
- Global scaling with country-wise campaigns