Who is Govind Singh?
An independent Google Ads specialist & PPC manager specializing in high-converting lead generation for the repair and education industries. Thirteen years in tech & digital marketing, turning ad spend into measurable client revenue.
1M+
Ad spend managed
20+
Projects completed
100+
Landing pages built
10+
Happy clients
From troubleshooting systems to scaling high-intent ad campaigns
I didn't start in marketing. I started in IT in 2011, building websites, configuring servers, and troubleshooting complex systems. That technical foundation gave me a decisive advantage when I transitioned to digital marketing in 2013: I build the server tracking pipelines, fix technical conversion leaks on landing pages, and engineer high-intent ad architectures all myself without external bottlenecks.
Today, I work as an independent freelance Google Ads specialist & PPC consultant. Over the past 6+ years, I have audited hundreds of ad accounts and managed lead-generation campaigns for local businesses in Delhi NCR and international clients across the USA, UK, Canada, Australia, Singapore, and Dubai.
My primary specialization is high-intent lead generation in two challenging sectors: Repair & Local Services (navigating strict Google 3rd-party repair policies to scale inbound calls for brands like Gadgeto) and Education, Tutoring & Admissions (scaling multi-channel student enquiries for Mumbai Home Tuition, Distance Education Admissions, and UK Dental Nurse Training).
Google Ads Certified
Certified in Search, Measurement, and Performance Max.
6+ years in PPC
5 markets
Clients in India, UK, Australia, Singapore, and the US.
Real results
1,590+ leads in 90 days for tutoring; 290 UK leads at £9.61.
Landing pages
Designed and tested to turn clicks into enquiries.
Specialized Lead Generation Playbooks
Deep domain expertise in two high-stakes industries where generic PPC strategies fail to deliver results.
Repair & Local Services PPC
Google restricts third-party repair advertising heavily. I build policy-compliant search architectures, call-only campaigns, and hyper-local geo-fences that deliver ready-to-book repair inquiries.
60–70
Daily Leads Scaled
<$100
Daily Budget
100%
Google Policy Compliance
- Navigating Google Ads third-party technical repair verification & restrictions
- Call-first mobile campaigns for emergency local repair bookings
- Aggressive negative keyword matrices to eliminate low-intent DIY searches
- WhatsApp and multi-channel quick-booking form integration
Education & Tutoring Lead Generation
Education PPC requires high-trust parent and student nurturing. I combine high-intent Google Search (intent capture) with Meta Ads (social proof + retargeting) to scale enrolments at a predictable CPL.
1,590+
Tuition Enquiries (90 Days)
₹370
Admissions CPL (Mumbai)
£9.61
UK Student CPL
- Segmentation by curriculum & entrance exams (IB, ICSE, CBSE, JEE, NEET)
- Brand vs Non-Brand separation to reveal true acquisition costs
- Micro-conversion tracking (WhatsApp clicks, brochure downloads, form fills)
- High-converting 1-step mobile landing page optimization
Paid ads & conversion systems that deliver
Full-funnel PPC management across search, social, tracking, and conversion rate optimization.
Google Ads
Search, Performance Max, and Shopping. I cut wasted search terms, build tightly-themed ad groups, and optimize bids so your budget drives real leads.
Meta Ads
Facebook and Instagram lead generation and retargeting. Hyper-targeted audience segments, creative testing, and frictionless lead capture.
LinkedIn Ads
High-value B2B lead generation targeting specific decision-makers by industry, company size, and job title.
Landing Page CRO
The ad buys the click; the landing page wins the customer. I build and optimize fast, mobile-friendly landing pages that maximize conversion rates.
GTM & Tracking
GA4, Google Tag Manager, Enhanced Conversions, and server tracking so every phone call, form fill, and sale is measured accurately.
Dedicated PPC Landing Pages & Local Services
Looking for specific campaign management, freelance consulting, or local Google Ads in Delhi NCR? Explore these tailored resources:
Freelance Google Ads Specialist
Direct senior specialist collaboration, rapid campaign execution, and zero agency overhead for businesses worldwide.
Google Ads Freelancer in Delhi
Hyper-local geo-targeting, call-only ads, and lead generation tailored specifically for businesses in Delhi NCR.
Google Ads Management Service
End-to-end campaign architecture, negative keyword pruning, and ROI-focused management.
Paid Social Media Advertising
Full-funnel Meta (Facebook & Instagram) and LinkedIn advertising to generate awareness and high-ticket leads.
Client results in numbers
Verified lead generation and ROI metrics from recent client campaigns across education, repair, and B2B.
1,590+ Enquiries
₹442 CPL · 4-Month SprintHome Tuition Network (Mumbai)
Multi-platform Google Search + Meta Ads campaign across IB/ICSE/CBSE parent segments with hyper-local geo-fencing.
60–70 Leads/Day
<$100 Daily BudgetGadgeto Laptop Repair (Delhi)
Google Ads policy compliance strategy, call extensions, and negative keyword pruning to scale daily repair bookings from 10 to 70.
290 Leads
£9.61 per leadDental Nurse Training (UK)
High-intent Google Search campaign separating brand vs non-brand to scale qualified vocational career enrolments.
181 Form Leads
₹370 CPL · 5.92% Conv. RateDistance Education (Mumbai)
Small-budget Search optimization with micro-conversion tracking and mobile funnel cleanup for higher education enrolments.
From the mountains of Uttarakhand
I was born in Ghansali, a small town in Tehri Garhwal, up in the hills of Uttarakhand. Small-town beginnings teach you two things that stick: work honestly, and make every rupee count. I carry both into every campaign I run for my clients.
What I believe
Three simple ideas guide every campaign I run, no matter the budget or the business.
Results, not jargon
Every honest business deserves clear answers. I explain what I'm doing and why, in plain language, so you always know where your money goes.
Real leads, not just clicks
Clicks and impressions are easy to buy. I set up proper conversion tracking so we measure what matters: calls, enquiries, and sales.
Affordable for small businesses
Digital advertising should be within reach for small businesses: good management without the overhead costs of a big agency.
Where I've worked
Thirteen years, seven roles, and a steady climb from IT support to paid-ads specialist.
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PPC Specialist — SIB Infotech
Dec 2024 – presentGoogle, Meta, and LinkedIn ads for 7+ clients across the USA, UK, Canada, Australia, Dubai, Singapore, and India.
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PPC Specialist — StarTechies
Jun 2024 – Dec 2024Google and Meta campaigns for small domestic businesses, with full tracking setups.
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Digital Marketing Manager & Operations — Aim Ladder
Nov 2019 – Mar 2024Ran all digital marketing for a study-abroad consultancy: ads, SEO (10x organic growth), landing pages, and the website.
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Digital Marketing Head — iVaid Marketing
Jan 2017 – Oct 2019Grew from executive to marketing head, leading a 20+ person team and international campaigns for a US tech brand.
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Web Developer & SEO Associate — VN Support
Dec 2013 – Dec 2016Where digital marketing found me. My first Google Ads and SEO work, alongside building websites.
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Tech Associate & Web Developer — K3S Info Solution
Jul 2012 – Nov 2013Websites, domains, email services, and remote IT support.
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IT Executive — Prayas Exports (Jamun Tree)
Jul 2011 – Mar 2012First job: IT systems, inventory, and CRM support for an export house.
Industries I've worked with
What I bring to the table
Paid ads
Tracking & data
Pages & CRO
Tech & web
Qualified, certified, and still learning
BSc Information Technology
Lovely Professional University, 2015.
Polytechnic Diploma in IT
Shree Sai Institute of Engineering and Technology (AICTE), 2011.
Google Ads Search Certification
Certified by Google.
Google Ads Display Certification
Certified by Google.
Brands and businesses I've worked with
Tools I use every day
The platforms behind every campaign: ads, tracking, analytics, and CRM. Chosen for one reason: they help turn ad spend into measurable leads.
I don't just run ads, I build partnerships
“Govind has helped me a lot in my Google Ads. He went out of his way to help me and explain what I need to do to fix my ads and gave me valuable insight. He is a giver and likes helping people.”
Lina Kaddourah · PPC Specialist, Dubai
“Super professional in Google Ads.”
Yishay Yosef · Israel
“Very talented and helpful. He would help you in every possible way to make sure your business is profitable.”
Avinash Nanda · New Delhi
“Highly recommended. Responsive planning and affordable PPC marketing.”
Arjun · Delhi, India
Frequently asked questions
The questions I hear most often from prospective clients and partners.
Industry Specializations (Repair & Education)
How do you navigate Google Ads restrictions for appliance & laptop repair businesses?
How do your campaigns generate student admissions for tutoring and education providers?
What other industries do you manage campaigns for?
Campaign Setup & Lead Tracking
How do I know the ads are actually generating real customers?
My past ads got clicks but zero quality leads. Can you fix this?
Will I retain complete ownership of my Google Ads account?
Ready to get more from your ad spend?
Tell me about your business and your lead generation goals. I'll provide an honest account audit and show you where the growth opportunities are.
Get in touchReady to get more from your ad spend?
Tell me about your business and your lead generation goals. I'll provide an honest account audit and show you where the growth opportunities are.
Get in touch