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Govind Singh Govind Singh

Case Studies

Real campaigns, real numbers — how I turn ad spend into leads and revenue.

290 Leads at £9.61 CPL for UK Dental Nurse Training

2024

Dental Nursing Training

Google Ads campaign for a UK dental nurse training provider. Generated 290 non-brand leads at £9.61 CPL over 3 months.

290 non-brand leads £9.61 CPL 3 month campaign Oct-Dec 2024

Mumbai Home Tuition — 1,590 Premium Enquiries in 90 Days

2025

Premium Home Tuition Provider (Mumbai)

Google Ads Search + Meta Ads for a Mumbai home-tuition brand — 1,590 premium enquiries in 90 days across IB/ICSE/CBSE and JEE/NEET, with no landing page changes (Oct–Dec 2025).

1,590 premium enquiries 690 Google Ads enquiries at ₹442 CPL 450 Meta form leads ~₹3.92L combined spend Oct–Dec 2025

Dyes & Pigment Exporter — 125 Export Leads in 90 Days

2025

Dyes & Pigment Manufacturer (Worldwide Exporter)

B2B Google Ads Search for a worldwide dyes & pigment exporter — 125 qualified export leads in 90 days at ₹1.84K cost per lead (Oct–Dec 2025).

125 qualified export leads ₹1.84K cost per lead ₹96.20 avg. CPC 2.27% conversion rate Oct–Dec 2025

Distance Education Mumbai — 181 Leads at ₹370 CPL

2025

Distance Education & Admissions Consultancy (Mumbai)

Google Ads Search optimization for a Mumbai admissions consultancy — 181 form leads at ₹370 CPL and a 5.92% conversion rate on a small budget (Oct–Dec 2025).

181 form leads ₹370 cost per lead ₹35.05 avg. CPC 5.92% conversion rate Oct–Dec 2025

UK Dental Nurse Training — ~290 Non-Brand Leads at £9.61 CPL

2025

Training & Recruitment Group (UK)

Google Ads Search for a UK training & recruitment group — separating brand vs non-brand unlocked ~290 real course-enquiry leads at £9.61 CPL (Oct–Dec 2025).

~290 course-enquiry leads £9.61 cost per lead £0.92 avg. CPC 9.53% conversion rate Oct–Dec 2025

US Home Staging Company — 16 Leads at $147 CPL

2025

Home Staging & Decor Company (California, USA)

First-ever Google Ads launch for a California home staging business — 16 qualified leads from a Search + Performance Max build in 90 days (Oct–Dec 2025).

16 qualified leads $147.37 cost per lead $1.68 avg. CPC 1,406 clicks Oct–Dec 2025

Gadgeto - A Laptop repair small business

2023

Gadgeto

Gadgeto – Laptop Repair Business (small business) in India, Generating 50+ Leads Daily

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