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Govind Singh Govind Singh

Case Studies

Real campaigns, real numbers — how I turn ad spend into leads and revenue.

Case Study Google Ads Account Rebuild for Study Abroad Consultancy
Education & Training 2024

Aim Ladder: Restructuring Study Abroad Google Ads for +72% Consultations

Aim Ladder Study Abroad

How intent-driven campaign restructuring, dedicated landing pages, and micro-conversion tracking boosted consultation bookings by 72% for a study-abroad consultancy.

Gadgeto laptop repair Google Ads lead generation case study
Home & Local Services 2024

Gadgeto: Scaling Laptop Repair Leads to 60–70 Daily

Gadgeto Laptop Repair

How policy-compliant Google Ads campaigns and negative keyword pruning scaled inbound repair bookings from 10 to 70 daily for a Delhi repair business on <$100/day.

Google Ads dashboard: 12.83% conv rate, 690 conversions, ₹442 cost/conv, ₹305K cost (Oct–Dec 2025)
Education & Training 2025

Home Tuition: 1,590 Enquiries in 90 Days

Premium Home Tuition Provider (Mumbai)

Google Ads Search + Meta Ads for a Mumbai home-tuition brand: 1,590 premium enquiries in 90 days across IB/ICSE/CBSE and JEE/NEET, with no landing page changes (Oct–Dec 2025).

Google Ads dashboard: 2.38K clicks, ₹96.20 avg CPC, 125 conversions, ₹229K cost (Oct–Dec 2025)
B2B & Manufacturing 2025

Dyes & Pigment Exporter: 125 Export Leads in 90 Days

Dyes & Pigment Manufacturer (Worldwide Exporter)

B2B Google Ads Search for a worldwide dyes & pigment exporter: 125 qualified export leads in 90 days at ₹1.84K cost per lead (Oct–Dec 2025).

Google Ads dashboard: 5.37K clicks, 181 conversions, ₹370 cost/conv, ₹67.1K cost (Oct–Dec 2025)
Education & Training 2025

Distance Education Mumbai: 181 Leads at ₹370 CPL

Distance Education & Admissions Consultancy (Mumbai)

Google Ads Search optimization for a Mumbai admissions consultancy: 181 form leads at ₹370 CPL and a 5.92% conversion rate on a small budget (Oct–Dec 2025).

Google Ads dashboard: 1.41K clicks, 16 conversions, $2.36K cost, $147 cost per lead (Oct–Dec 2025)
Real Estate 2025

US Home Staging Company: 16 Leads at $147 CPL

Home Staging & Decor Company (California, USA)

First-ever Google Ads launch for a California home staging business: 16 qualified leads from a Search + Performance Max build in 90 days (Oct–Dec 2025).

Google Ads dashboard: 2.99K clicks, 284.79 conversions, £9.61 cost/conv, £2.74K cost (Oct–Dec 2025)
Education & Training 2025

290 Leads at £9.61 CPL for UK Dental Nurse Training

Dental Nursing Training

Google Ads campaign for a UK dental nurse training provider. Generated 290 non-brand leads at £9.61 CPL over 3 months.

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