Overview
As the client’s first-ever Google Ads launch, we built a brand-new Search + Performance Max campaign from scratch in October 2025. Over the 90-day run, we helped a California-based home staging business generate 16 qualified form leads by tightening targeting, fixing conversion tracking, and upgrading both the ad messaging and the landing experience. In a competitive market with high CPC pressure, the focus was on high-intent coverage and lead quality — resulting in $2,357.89 spend, $147.37 cost/lead, and 1,406 clicks during Oct–Dec 2025.
Google Ads Snapshot (Oct–Dec 2025)
- Avg. CPC: $1.68
- Conversions (Leads): 16
- Cost / conv: $147.37
- Total Cost: $2,357.89
- Clicks: 1,406
Campaign Overview
This was the client’s first-ever Google Ads setup, built from scratch with a brand-new account structure across Search + Performance Max. The dual-channel setup focused on generating calls and form leads for a home staging company in California, USA. Services promoted included real estate home staging, consultations, and furniture rental — targeting both homeowners selling their homes and realtors / real estate agents.
Objectives
- Increase call + form leads in California
- Reduce CPL / improve lead quality
- Improve Quality Score and ad rank
Strategy
- Campaign structure & targeting: Built Search campaigns with radius targeting to prioritize high-intent service areas and reduce wasted spend.
- Keyword + waste control: Started tightly with Phrase / Exact intent targeting (small-budget approach), supported by negative keyword lists and competitor exclusions to keep traffic clean.
- Tracking & measurement: Fixed conversion measurement using GTM events (thank-you page, button clicks, form submits) and implemented call tracking (call extensions + website calls/forwarding) to make lead reporting reliable.
- Ad copy refinement: Improved relevance with clear, benefit-driven messaging and strong CTAs — “Home staging that sells faster”, “10% off first staging”, “Book a free consult / Call now”, and “Trusted by realtors”.
- Landing page improvements: Optimized conversions by improving CTA placement, adding a top-fold form, introducing a 10% off offer, and showcasing Before & After staging projects for instant credibility.
- PMax setup: Organized Performance Max using search-theme-based asset groups and audience signals (including competitor website visitor signals) to expand reach while keeping relevance.
Results
- 16 qualified leads generated in 90 days (Oct–Dec 2025)
- $2,357.89 total spend
- $147.37 cost per lead (Cost/conv.)
- $1.68 Avg. CPC
- 1,406 clicks
- 0.63% conversion rate
- 5 phone-call leads
Highlights
- Tighter radius targeting improved intent
- Negatives + competitor exclusions reduced waste
- Tracking fixed → reliable reporting
- Stronger offer + above-the-fold form boosted conversions
- PMax theme-based asset groups + audience signals improved reach