If you’re considering LinkedIn Ads for your B2C or local service business, let me save you some money – just don’t do it.
I get it, LinkedIn seems appealing with all those professionals who have cash to spend. But here’s the reality: unless you’re selling something related to business or something extremely high-end, you’re just burning your budget. Here’s why:
Why You Shouldn’t use LinkedIn Ads?
- LinkedIn Ads Can Drain Your Wallet
While Google and Meta Ads might seem pricey, LinkedIn Ads take it to a whole new level. The costs per thousand impressions (CPMs) and cost per click (CPCs) are sky-high because you’re targeting CEOs, executives, and business owners. But if you’re selling your local service or products such as sneakers, beauty products, or meal kits, do you really think they’re interested? Probably not.
- Wrong Audience: LinkedIn Isn’t for Shoppers
Let’s face it – LinkedIn is where people go to showcase their job titles, search for new opportunities, and discuss the latest corporate trends. They’re not there to purchase a fitness subscription or the newest kitchen gadget. If your product isn’t directly related to business, career advancement, or financial services, you’re better off with Google or Meta.
- ROI? What ROI?
For most B2C products or services, LinkedIn Ads simply don’t add up. Unless you’re selling something expensive or targeting executives with a business-related offer, your money would be better spent elsewhere. Google ads and Meta ads have much larger audiences and ad formats that actually engage people who are ready to make a purchase.
When Does LinkedIn Work for B2C?
Sure, there are a few exceptions:
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Luxury items aimed at professionals – think high-end consulting or pricey software.
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Career-focused courses – like MBA programs or leadership coaching.
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Financial services targeting business owners or decision-makers.
Spend Wisely….
If you’re already worried about your Google and Meta Ads budget, don’t even think about LinkedIn Ads. They’re too costly, too focused on B2B, and not worth your time.
Originally published on StarTechies, my earlier tech blog.
