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Govind Singh Govind Singh

Freelance Google Ads Specialist & PPC Manager

If you are looking for an experienced freelance PPC manager or freelance Google Ads specialist, you likely want two things: measurable returns on your ad spend and direct communication with the person actually managing your campaigns.

I am Govind Singh, an independent Google Ads certified specialist with over 6 years of hands-on experience managing profitable paid advertising campaigns across India, the UK, the US, Australia, and Singapore.

Why Work with an Independent Freelance PPC Manager?

Hiring a freelance Google Ads expert gives you distinct advantages over big marketing agencies:

  • Direct Access & Transparency: You communicate directly with me—the specialist auditing, building, and optimizing your campaigns. No junior account managers or miscommunicated briefs.
  • No Agency Overhead: You pay purely for expertise and strategy, without paying for expensive agency markups, sales commissions, or administrative overhead.
  • Rapid Campaign Adjustments: When market conditions change, budget reallocations, bid tweaks, and new ad copy are deployed immediately rather than waiting for agency approval queues.
  • Complete Accountability: As a solo specialist, my reputation depends on delivering genuine business results—phone calls, form submissions, and sales.

What My Google Ads Management Covers

Every account engagement is built around maximizing your return on ad spend (ROAS) and lowering cost per acquisition (CPA):

  1. Comprehensive Account Audit & Restructuring
    • Identifying wasted ad spend from broad search terms, duplicate keywords, and irrelevant queries.
    • Restructuring campaigns using tightly-themed ad groups, Single Keyword Ad Groups (SKAGs) where applicable, and intent-driven segmentations.
  2. Search, Shopping & Performance Max (PMax) Campaigns
    • High-intent Search campaigns with compelling Responsive Search Ads (RSAs).
    • Google Shopping and Performance Max optimization with clean asset groups and audience signals.
    • Local service ads and call-only campaigns for local businesses.
  3. Advanced Conversion Tracking & Analytics
    • Google Tag Manager (GTM) server-side and client-side setup.
    • Google Analytics 4 (GA4) custom event tracking and Enhanced Conversions to feed accurate machine learning signals to Google Ads.
  4. Landing Page Conversion Rate Optimization (CRO)
    • Actionable recommendations to ensure clicks turn into actual enquiries and sales.
  5. Ongoing Optimization & Honest Reporting
    • Continuous negative keyword pruning, bid adjustment, search term analysis, and plain-language monthly reports.

Proven Client Results

Here is what focused, data-driven PPC management looks like in practice:

  • UK Dental Nursing Training: Generated 290 qualified leads at just £9.61 per lead within a 3-month campaign window.
  • Mumbai Home Tuition Service: Delivered 1,590 student enquiries through hyper-targeted local Google & Meta ads.
  • Speciality Chemical Exporter: Secured 125 high-value international B2B buyer leads across USA, Europe, and Middle East.
  • Laptop Repair Business: Slashed cost-per-call by 38% while doubling weekly inbound repair bookings.

Check out my full Case Studies to see in-depth campaign breakdowns.

Transparent Working Process

  1. Initial Review & Discovery: Tell me about your business, past ad performance, target audience, and growth targets.
  2. Audit & Strategy Plan: I review your current Google Ads setup and tracking to identify immediate leakage points and growth opportunities.
  3. Execution & Launch: Campaign build, tracking verification, ad copywriting, and launch.
  4. Iterate & Scale: Daily monitoring, bid optimizations, and weekly/monthly performance reviews. No long-term lock-in contracts.

Frequently Asked Questions

What budgets do you work with? I manage accounts ranging from modest local budgets (₹30,000–₹1,00,000 / $500–$2,000/mo) up to large multi-channel accounts spending several lakhs/thousands per month.

Do you require a long-term contract? No. I work on flexible monthly retainers. My goal is to earn your long-term business through consistent performance, not lock-in contracts.

Do you also manage Meta (Facebook & Instagram) or LinkedIn Ads? Yes. While Google Ads is typically the primary channel for high-intent search capture, I frequently run multi-channel campaigns across Meta and LinkedIn to build full-funnel lead generation pipelines.

Where are you based? I am based in Delhi, India, working locally across Delhi NCR as well as remotely with clients across the globe.

Ready to Improve Your Google Ads ROI?

Whether you are launching your first campaign or need a senior specialist to fix an underperforming account, contact me today for a no-obligation campaign review.