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Govind Singh Govind Singh
Meta Ads Specialist

Meta (Facebook, Instagram & WhatsApp) Ads Management

Tired of boosting posts and watching likes roll in with no sales? I set up and run Meta (Facebook, Instagram, and WhatsApp) Ads for small businesses -built to get you leads and orders, not vanity numbers.

✓ 100% Direct Specialist ✓ No Lock-In Contracts ✓ 100% Account Ownership
Meta Ads Management with Govind - Live Campaign Analytics & Performance Dashboard
Direct Specialist Management

70+

Daily Repair Bookings (Gadgeto Delhi)

-38%

Cost Per Lead Reduction

£9.61

CPL for UK Healthcare Training

100%

Direct Specialist Collaboration (No Interns)

"Most agencies treat your ad budget like monopoly money — enabling broad match, auto-applying wasteful recommendations, and passing your account to junior trainees. I treat every dollar like my own, personally optimizing search queries and bids so you get real phone calls, qualified leads, and measurable profit."

Govind Singh Panwar / Certified Meta Ads Specialist
Pain Points Solved

5 Costly Meta Ads Mistakes I Fix For You

Most small business Meta accounts in India are either "boosted posts" with no real strategy, or campaigns set up once and never touched again. Here's what that's costing you, and how I fix it.

01

Boosting Posts Instead of Running Real Campaigns

The Problem & Cash Bleed

The "Boost Post" button feels easy, but it skips proper objective selection, audience targeting, and placement control. You're paying for reach, not results.

✓ How I Fix It

I rebuild your account in Ads Manager with the right objective for your goal such as Leads, Sales, or Traffic, so every rupee is spent chasing an actual outcome, not just visibility.

02

No Pixel, or a Pixel That's Not Tracking Properly

The Problem & Cash Bleed

Without a working Meta Pixel and Conversions API, Meta has no idea who's actually buying or enquiring. It keeps showing your ads to the wrong people.

✓ How I Fix It

I set up the Pixel and server-side Conversions API together, so Meta's algorithm learns from real leads and real orders - not just clicks.

03

No WhatsApp in the Funnel

The Problem & Cash Bleed

In India, most customers want to message before they buy or enquire - not fill a form. If your ads only send traffic to a website, you're losing the easiest leads you could get

✓ How I Fix It

I run Click-to-WhatsApp ads and route enquiries straight into your WhatsApp, so people can ask questions and buy the way they already prefer to.

04

Same Creative Running for Weeks (Ad Fatigue)

The Problem & Cash Bleed

One image or reel running non-stop gets tired fast. Costs creep up, and the same people keep seeing the same ad and ignoring it.

✓ How I Fix It

I rotate creative on a schedule and test new hooks regularly, so your cost per lead doesn't quietly climb month over month.

05

No Retargeting for People Who Already Showed Interest

The Problem & Cash Bleed

Someone visits your site, checks your product, adds to cart - and never sees your brand again. That's a warm buyer you paid to reach once and then let go cold.

✓ How I Fix It

I segment retargeting by intent - visitors, engagers, cart abandoners, and past customers - so budget goes to whoever's closest to buying.

Scope & Deliverables

What's Included in My Management Service

Campaign Setup Across Facebook & Instagram

Leads, Sales, or Traffic campaigns matched to your actual business model - lead gen for services, catalog sales for small ecommerce.

Meta Pixel + Conversions API Setup

Accurate tracking for leads, purchases, and add-to-cart events, so Meta's algorithm optimises for real outcomes, not guesses.

Retargeting & Lookalike Audiences

Built from your website visitors, engagers, and past customers, so your budget goes toward people already warm to your brand.

Ad Copy & Creative Direction

Hooks and captions written for how people actually scroll Instagram and Facebook - short, direct, reels-first where it fits.

No jargon, Monthly Reporting

What's working, what's not, and what changes next - no jargon, no vanity metrics dressed up as wins.

Landing Page CRO Guidance

Actionable advice on headline messaging, form placement, trust proof, and page speed to maximize how many paid visitors turn into paying clients.

The Direct Specialist Advantage

Why Work With Me vs. a Traditional Agency?

Direct Collaboration With The Specialist

You speak directly to the person managing your bids and analyzing your search queries. No account managers, no junior trainees, and no message relay delays.

No Long-Term Lock-In Contracts

I work on simple month-to-month retainers. I earn your business every month through transparent performance and measurable ROI.

100% Account & Data Ownership

Everything is built inside your own Google Ads account. You own all conversion data, campaigns, audiences, and keyword history forever.

Obsessed With Your Bottom Line

I don't celebrate vanity metrics like impressions or clicks. If your phone isn't ringing and your sales aren't growing, my job isn't done.

Workflow

How We Work Together (My 4-Step Process)

A transparent, structured workflow engineered to eliminate wasted spend and turn Meta Ads into a predictable customer acquisition channel.

1

1. Account & Pixel Audit

I check your current setup, objectives, audiences, pixel health, and whether leads to CRM is even connected - to find where budget is leaking.

2

2. Campaign & Tracking Rebuild

I rebuild campaigns with the right objective and structure, fix or install the Pixel and CAPI, and connect WhatsApp where it's missing.

3

3. Launch & Creative Testing

We go live with a controlled budget. I test 2-3 creative angles early to see what your audience actually responds to.

4

4. Scale What Works, Cut What Doesn't

Once I can see which creative, audience, and offer perform best, I shift budget toward what's converting and pause what isn't.

“We were getting too many junk leads on WhatsApp. Govind helped us restructure and optimize our Meta Ads strategy, improving lead quality. We also learned that a lower CPL doesn’t mean better leads.”
- Deepika Mathur, English Speaking Trainer

Clear Answers

Frequently Asked Questions

Do you only work full-time retainers, or can I hire you freelance/part-time?

All three. I take on one-off freelance projects, ongoing part-time monthly management, and white-label work for agencies that want Ads handled without hiring in-house.

I only have a small budget. Is that enough to run Meta Ads?

Yes. Small budgets just mean tighter targeting and fewer creative variations running at once - not no results. I've run lead gen for clients spending as little as ₹500/day.

Do I need WhatsApp Business set up before we start?

No, I can help you set it up. If you're a service business or take enquiries in India, Click-to-WhatsApp ads are usually the fastest way to start getting leads.

Do you handle both lead generation and ecommerce/sales campaigns?

Yes, lead gen for service businesses, and Sales/catalog campaigns for small ecommerce brands, as long as your Pixel, website and product catalog are set up correctly first.

Who owns the ad account, pixel, and data?

You do. Everything is built inside your own Meta Business Suite. If we ever stop working together, you keep your pixel, your audiences, and your account history.

What do you need from me to get started?

Your website, partner access to your business portfolio, your monthly budget range, and what you're trying to get out of ads - leads, sales, or both. I'll review and get back to you with next steps.

Let's Talk Growth

Ready to Turn Followers Into Customers?

Send me your Instagram or website and what you're trying to sell. I'll tell you honestly whether Meta Ads make sense for you - and how, before you spend a rupee.