Overview
Gadgeto, a local laptop and electronics repair business based in New Delhi, needed to increase daily repair bookings across Delhi NCR while working with a modest daily ad budget under $100/day.
Due to Google’s strict third-party technical support and repair advertising policies, direct repair campaigns frequently face disapproval or account suspensions. By redesigning the landing experience for policy compliance, deploying targeted call campaigns, and pruning non-commercial DIY searches, we scaled daily repair bookings from 10–15 leads/day to 60–70 leads/day.
Client Challenges
- Strict Google Ads Policy Restrictions: Google Ads heavily regulates third-party repair advertising. Bidding on broad terms like “laptop repair” or brand trademark names without authorization triggers instant ad disapprovals.
- High Waste on DIY Queries: Over 40% of previous ad clicks came from users looking for free tutorials, software downloads, or troubleshooting guides rather than paid repair services.
- Slow Mobile Landing Funnel: The original website had slow load times and lacked friction-free click-to-call or WhatsApp appointment scheduling.
Strategic Solutions
1. Policy Compliance & Technical Infrastructure
- Restructured website copy to strictly adhere to Google’s technical support policies, removing unauthorized trademark claims while transparently highlighting independent repair expertise.
- Migrated the website to a high-speed hosting environment, dropping page load times to under 1.5 seconds.
2. High-Intent Campaign Architecture
- Built geotargeted Google Search and Call campaigns focused on high-intent customer queries across Delhi, Noida, and Gurgaon.
- Utilized phrase and exact match bidding paired with exhaustive negative keyword lists (excluding “free”, “how to fix”, “driver download”, “jobs”).
3. Frictionless Conversion Channels
- Integrated direct click-to-call buttons, instant WhatsApp chat widgets, and home-pickup booking forms with real-time conversion tracking via Google Tag Manager and GA4.
Key Results & Growth
- Daily Inbound Leads: Scaled from 10–15 leads/day to 60–70 verified leads/day.
- Cost Efficiency: Slashed cost-per-call by 38% while doubling total monthly repair volume.
- Controlled Budget: Kept total advertising spend under $100 / day with consistent profitability.
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